The UK’s iconic maker of four-wheel-drives is to fit automatic engine stop-start systems to cut urban fuel consumption

Price: £32,345
Manufacturer: Land Rover
Lem Bingley, BusinessGreen, 15 Dec 2008
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Four-wheel-drive vehicles are routinely criticised - and often singled out - for the size of their carbon footprint compared to other forms of transport. Land Rover, which makes nothing but 4×4s, is understandably keen to amend this negative connotation.

The last day that orders can be placed and received before Christmas will be Tuesday 23rd December before 3pm.

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Land Rover is going green…honest. The first of its CO2-reducing technologies – the Freelander TD4_e featuring stop/start technology – launches in April 2009 and promises to be the most fuel-efficient Land Rover ever offering 42.2mpg and 179g/km of CO2. The authentic 4×4 brand also claims the Freelander TD4_e is the world’s first SUV to sport an intelligent stop/start system.

IT’S the off-roader with an eco-conscience, it’s a world beater and it’s made in Britain by Land Rover.

The latest Land Rover Freelander is about to become the first 4×4 to offer stop/start technology, slashing CO2 emissions and improving fuel economy.

Part of a five year, £800million programme, the new Freelander paves the way for Land Rover to kick into touch the gas-guzzling image of four-wheel-drive vehicles.

The stop/start technology will be available initially on manual versions of the 2.2-litre diesel Freelander at no extra cost from May next year.

Town-based owners of 4×4s and SUVs get a bad rap, with plenty of negative media publicity, name-calling - ‘Chelsea tractors’ - and campaigns by environmental groups and activists. Many a Freelander owner has returned to their vehicle to find a ‘Poor Vehicle Choice’ ticket on their windscreen, the work of a group called the Alliance Against Urban 4×4s.

Land Rover has, wisely, risen to the challenge - not that it has much choice, with the consumer tide turning against large fuel-thirsty vehicles anyway - and come up with a version of the Freelander 2 that, if not quite as eco-angelic as the ‘e’ in its name-badge implies, is considerably less polluting and more efficient than the models previously offered. And of course, this model is in no way compromised in its off-road ability, should you actually wish or need to leave the tarmac.

We now have available Melvill and Moon seat covers for all Land rovers. Please visit our online shop for more information and to purchase a set today.

melvill-moon-trade-leaflet

Exmoor Trim Announce the new “Le Mans Sport” seat specifically designed for Land Rovers.

Until now sports styled seats in Land Rovers typically blocked access to the battery and storage box under the seat. The latest seat from Exmoor Trim, Le Mans Sport, features a removable seat base so you can now not only benefit from the hold of a deeper bucket sports seat whilst still being able to access your battery and storage easily. Simply unclick the base.

The seat includes all runners and mounting hardware.

Click here for the PDF brochure.

AS a manufacturer which only produces chunky four-wheel-drive vehicles, it’s hardly surprising that Land Rover are feeling a lot of pain at the moment.

With UK sales in October down to just 1283 units, compared with more than 3000 for the same month last year, the Tata-owned marque will be praying for a quick fix to the global financial troubles.

Yet, while sales may be slow for now, the sad thing is that the Land Rover model range is a hard one to beat.

Prototypes for Land Rover’s facelifted Range Rover Sport have been spotted testing at the Nurburgring less than two months after the test cars were last seen in the UK. The performance SUV already received a series of upgrades last year, including the introduction of a 3.6L twin turbo diesel V8, so for its next update the list of changes have been kept to a minimum, although there’s the chance of the addition of a new high output supercharged V8 engine.